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The year 2000 (MM) was the nineteenth year of the A Real American Hero brand.
By Spring 2000, the fervor for Star Wars: Episode I had passed, and the overproduced Star Wars toys were soon sitting on clearance racks. That summer, Hasbro-Kenner announced plans to release G.I. Joe figure two-packs and a few vehicles. This time, the toys would not be Toys "Я" Us exclusives, and they were more specifically targeted at collectors; a "Special Collector's Edition" seal appeared on the new packaging.
The Real American Hero Collection title continued, with 10 new figures began appearing in October/November, but the vehicles did not show up in some areas until after Christmas. This year's figures and vehicles were again repaints, with two new characters, Chameleon and Rip It. The M.O.B.A.T. sold in 1998 was re-released unchanged but with the new 2000 packaging. Due to expired copyrights, Hawk was renamed Tomahawk, and the Dragonfly was dubbed the Locust. The innovation this year was to use paint wiping, a process in which a painted figure is dipped in a different colored paint (usually black); the new paint is quickly wiped off, but traces remain on the figure. Filecards also got a new look, with character art replaced by a photo of the figure. Fan reaction to these releases was very positive, and many were impressed with the attention to detail, especially to vehicles and packaging. However, the paint wipes ignited a controversy when they proved unpopular with many collectors, most prominently Thomas Wheeler, who had helped revive the Joe line in 1997.
G.I. Joe Team
G.I. Joe team
G.I. Joe Team
No comics were produced this year.
No animation was produced this year.