The G.I. Joe comics represent the longest running continuity for a comic based on a toy line property. The original run was started by Marvel Comics in 1982 and ended in 1994. There was a break of about 6 years before the comics rights was picked up again by another company, Devil's Due Publishing. When the new comics were published for the second time, Devil's Due utilized the same continuity that was started by Marvel Comics. After purchasing away the rights to the comics stories by Marvel, Hasbro has also begun their contributions to this continuity.