Ann Martelle has been with the Hasbro corporation for 22 years. In her capacity as a copywriter, she has worked on all of the company's major brands, providing the "copy" (text) that appears on toy packaging.
In addition to being the primary package copywriter for Star Wars, Ann is the current copy writer for the G.I. Joe toyline.
G.I. Jane, Jane Ann Martelle, was named after her.